If there is one skill you need to master in internet marketing, it is keyword research. Why? If you are targeting a keyword that you THINK is good and it turns out it is not a keyword you would be likely to rank #1 for, you are wasting time and money. Now who wants to do that?
So what do you need to know about keyword research? There is much more to it than meets the eye, but it is definitely something you can master. Once you do that, you are in a position to make some good money.
A keyword tool will help you determine the number of searches a certain keyword receives every month. But does that translate into the number of clicks you will receive if you rank #1 on the first page of Google for that keyword? Likely not. Research shows 42% of people click on the #1 entry, so if you rank first, you can count on about 42% of the monthly global searches.
Only 10% of traffic extends past the first page of Google, so it’s important to not only get on the first page, but to choose a keyword that will allow you to rank #1 on the first page.
There are many factors that determine your competition to the keyword you are using. There are offsite factors and onsite factors.
Offsite factors that contribute to competition are:
1) Domain age
2) Page Rank
3) Backlinks to page
4) Backlinks to domain
5) Backlinks from .edu and .gov
6) DMOZ listing
7) Yahoo listing
Onsite Factors that contribute to competition are:
1) Number of pages on site
2) Keyword in title
3) Keyword in URL
4) Keyword in description
5) Keyword in heading
6) Cache age
To help you sort through all this information and determine what keyword would be the best keywords to use and ensure you will make money with your marketing, listen to the amazing Jeff Hoffman in the best training I have heard on keyword research.
CLICK HERE TO LISTEN TO A STEP BY STEP PLAN ON HOW TO MASTER KEYWORD RESEARCH.
As Jeff says, you can automate the process of choosing winner keywords and save yourself a lot of time and energy.
To Your Success,
P.S. Please click the “LIKE” button at the top of this post and share with your friends on Facebook. I also love it when you leave a comment and I will attempt to answer each one personally. Thanks and stay inspired!!!
{ 7 comments… read them below or add one }
This post is excellent! Keyword research is where it’s at! I am still in the process of learning this most most essential component! Thank you Karen for sharing your most valuable info and I will keep posted! Be well my friend!
Everett J Smith
Hi Everett,
Thanks for stopping by. I am glad you received value from this training. Yes, once your master this, you can learn to dominate a keyword and then things start to become fun! Yes, do keep me posted on your progress.
I am agitated these article directories. I need a list of article directories that instantly posts articles.
Really informative blog post here my friend. I just wanted to comment & say keep up the quality work. I’ve bookmarked your blog just now and I’ll be back to read more in the future my friend! Also nice colors on the layout it goes well with the blog in my humble opinion
Hello,
I appreciate your comments and contribution. Thanks for stopping by and I hope
to hear from you again soon. Have an awesome weekend!!!
Karen
Cheers for making this post. Could prove to be useful in the near future!
Hi Pearl,
Glad you found this helpful. Thanks for stopping by and have a fantastic day!!!
Karen
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