How To Market On Twitter-Top 10 Tips From Jonathan Budd

by karen on July 6, 2010

how to market on twitter

If you know how to market on Twitter, you can develop some great relationships as well as make money for your business. Twitter is in the top 15 top trafficed websites on the internet, so it’s worth the time to get it right. Do you feel like I did when I first started using Twitter, overwhelmed and confused?

how to market on twitter

This information I am going to share with you will help you figure it out. Also, Twitter has had some recent changes that I wanted to share with you that I learned from Jonathan Budd. I want to thank him for sharing this with me so I can pass it along to you so you can master Twitter marketing.

Tip #1 Establish Your Brand You can go to http://ww.twitbacks.com to get a great free background.

Tip #2 Create a great bio and link. Create a bio that’s fun and edgy and gets people interested in you and also to deliver the message of your brand. Have a link back to your blog, or your facebook page or fan page.

Tip #3 Get Targeted Followers You can go to http://www.search.twitter.com to see what people are tweeting about specific keywords you are targeting and follow them. You can also send them a personal message about their tweet with a comment relating to the tweet adding “let’s connect” and a http://bit.ly link to your facebook page.

Tip #4 Manage Your Following You generally want to have more people following you than you are following. You can go in and unfollow those who have not followed you back in a week. Generally 30% of the people you follow will follow you back. I have found that when I click on “follow” and then send a quick direct message to that person, the follow rate is greatly increased. People know then that you are not just out to make a sale, but to actually connect with them.

Tip #5 Use Tweet Deck This is a free tool that will allow you to manage your tweets. Go to http://www.tweetdeck.com to register. When you find someone who has at least 1000 followers, retweet their content. Then after you do this for a while, send them a direct message and say you follow them all the time and love their stuff and would they mind retweeting your blog post.

Tip #6 How to have great relationships and follower strategies

To interact with your followers, ask A LOT of open ended questions. You can google “conversation starters” if you can’t think of anything to say. Ask for people’s opinions or advice on things, even simple things like what to name your pet. Then respond to the best answers with other questions to keep the conversation going.

Keep your followers thrown off by entertaining them so they don’t know what to expect. You can post top rated things from Digg.com, mashable.com and http://popurls.com (the most popular content from the most popular sites). Post amusing things you do and create videos on youtube and tweet about them to get multidimensional with your following.

Tip #7 The ratio should be as follows:

35% humor (search some great one liner clean jokes)
35% personal
20% random life stuff and/or quotes
10% business

Tip #8 Get your followers off Twitter It’s important to invite your followers to connect with you on facebook page, your fan page, or your blog.

Tip #9 Build A Hyper-responsive list. You will need a blog to send your followers to. Then once they get to your blog, give them something of value for free. BUT make it something that’s up to date – fresh reports, video trainings, free products, free tools and software. Also have awesome blog posts that will add lots of value to your followers, something that will blow their mind.

Create 2-3 great posts a week and tweet to your facebook and Twitter followers and ask them to share it. By people visiting your blog and opting into your list, you will be building a great list of people who love your content.

Tip #10 Get celebrities to promote you. Can you imagine if you shared that a celebrity shared your tweet? Great social proof. An awesome new service is called sponsored tweets. Go to http://www.sponsoredtweets.com to check it out. You can pay celebrities to send out a tweet for you.

Jonathan gives these great tips for sponsored tweets:

1) Create your ad so if doesn’t seem like an ad and something that sounds like what that person would say
2) Can’t be spam; lead their followers to something like a cool blog post
3) Measure your ROI by measuring how many leads you got, the cost per lead, and how much money you made from those leads.

One final tip on Twitter marketing and that is as of last month, Twitter is banning all automation. So, if you are using any automation, I suggest you start doing things manually as this can get your account shut down and you don’t want that to happen when you have taken the time to build up a large following.

Well, thanks again, Jonathan, for all the great tips on how to market on Twitter. Happy tweeting, everyone, and let me know how your twitter marketing is going.

how to market on twitter

To Your Success,
how to market on twitter

P.S. Please click the “LIKE” button at the top of this post and share with your friends on Facebook. I also love it when you leave a comment and I will attempt to answer each one personally. Thanks and stay inspired!!!


how to market on twitter

{ 6 comments… read them below or add one }

Justine Simard July 6, 2010 at 5:17 am

Hi Karen,

You have some fantastic tips here!

Social media is absolutely a must in online business, and learning how to use it effectively is so important! I will definitely use your great list here and review how I use Twitter for connecting with people and marketing online!

Thanks so much for a great post!

Justine

karen July 7, 2010 at 3:48 am

Hi Justine,

Glad you stopped by! Sure, always happy to pass along useful information I have learned from people who have had great success. Twitter can be confusing to people, but with practice, it becomes fun and easily done.

Take care,

Karen

Chris Bernardo July 7, 2010 at 5:39 am

Karen,

Thanks for writing this post , i find the information that you have shared of great value to the people that i connect with and going to pass this on to my tribe. I look forward to reading more from you.

Chris

karen July 7, 2010 at 1:23 pm

Thanks for stopping by, Chris! Yes, I believe this information from Jonathan will help a lot of people become successful using Twitter. Take care!

Ryan Biddulph July 10, 2010 at 8:00 pm

Hi Karen,

I am new to your blog and happy to have found it! I put you in my reader and look forward to future posts.

I subscribe to most of the tips but after reading these strategies will change up my twitter campaign some. It might be time to lighten up with my business posts and throw a little more levity in there.

Thanks for supplying me with a great idea :)

Ryan Biddulph

karen July 10, 2010 at 11:41 pm

Hi Ryan,

Glad you stopped by and found value here. It’s a pleasure to meet you. Stop by again soon and have an awesome weekend!!!

Leave a Comment

Previous post:

Next post: