I think this is one of the best explanations on if you should build your brand first or build your business first. I wanted to share these words with you that Deagan Smith shared with me:

“A few days ago I did a consult with a private client who asked me a question you’ve probably got swimming in your head right now with . . .

All the excitement about the concept of attraction marketing:

What should I be focusing on in my business right now, building my brand or building my downline?”

This is a point of confusion for many, so let me share a little bit of insight on this exact question, which, once digested, will bring clarity to exactly what you should be doing to drive the bottom line in your home business online, but first . . .

A quick definition: What does “attraction marketing” really mean?

Attraction marketing, as a concept, is interesting, genius, and misunderstood.

At its base level, it espouses an almost magically enticing appeal – “how great would that be if I could just attract people that asked me proactively if I would do them the honor of letting them join my business? Yeah … I want to learn how to do that!”

For that, it’s genius, but the major misconception about all this is to HOW this “magical attraction”" occurs.

To many, it means – “Go brand yourself. Be bigger than life. Be the vision of what my prospects want and like magic, they will appear,” but …

The truth of the matter is, all that “attraction marketing” is, is online direct response marketing.

***Direct response marketing is the art of finding the people most likely to say yes to what you have to offer, then letting them know that you have what they want, and finally offering it to them in an irresistible way.

This process is driven by logical questions that anyone can ask, find answers to, and reap the rewards of.

But …

At its basal level it’s not about “brand building” and that’s what causes the confusion.

Let’s look at the questions we all should be asking so you can answer them silently to yourself as I go on:

- Who is my ideal prospect?

- What is their biggest nagging, embracing, and painful problem?

- Where do they hang out?

- Can I get in front of them in a cost effective way?

- How large and how rabid is the community?

- What can I offer that’s slightly different and better than the pack?

Now, you go about answering those questions, planning your course of action to find your ideal prospects, lure them in with exactly what they’re salivating for, carry on a conversation to identify with them in their vernacular, offer them your solution, and a profitable business you shall have.

But … Why do I go through all that?

Because without understanding the true definition of attraction marketing, addressing the question of “To Brand Or Build?” that we started with would lack depth and understanding.

Attraction marketing is more about, finding, communicating, and offering, than it is about simply “being” something “attractive” and waiting for the powerful magnetic force to drive results. In other words, it’s totally action oriented in nature.

The person who concerns themselves with building their personal brand at the inception of their business, is in my opinion, wasting a good deal of time.

Yet, this time, if used properly, could easily be converted into money and recruits.

Now I know what you “might” be thinking . . .

“Daegan, where do you get off? Don’t you call yourself The King Of Never Calling A Single Lead”

Yes! I do, but what most miss is . . .

I’m not doing it in any way, shape, or form to build a brand – it’s purely for my own entertainment purposes.

For the home business entrepreneur struggling with this question of “to build or brand” – I offer you the following solution.

Simply do both.

Here’s how . . .

Start by mentally thinking about what of VALUE you want to provide to your target market – for me, it was being able to teach people how to recruit without picking up the phone.

Get to work on creating the expertise and results for the area of value you ultimately want to share, and …

As you make new breakthroughs and discoveries, share them.

When you’re good enough, put together an entire “best practices guide.”

A beginners course for the person struggling in that area you’re now mastering.

Offer your insights in that guide:

- Your foundational philosophical marketing principles for success

- What NOT to do

- What to do

- A step by step implementation process for realizing results from your material

- A barometer for how to know when they’re on the right track

And finally . . .

- How to translate those first success into bigger ones.

Once you’ve done that, your brand is your expertise, you’re profiting by your expertise, and no doubt …

People will come “a knocking” for how to work closer with you.

Don’t build the brand, build the skill, share the knowledge, and the natural by-product will be your brand”

So there you have it. Great advice if you’re looking to build your business online. And if you don’t like calling leads, Deagan Smith has some amazing information on how he became “The King of Never Calling A Single Lead.”

To Your Success,

P.S. If you are tired of spending more money in your MLM business than you are making and frustrated marketing the traditional way…..it’s time to take action and learn how to market online, generate FREE leads & sign up more reps into your business. => Give Me The Success Formula Now!

When we begin our journey in network marketing, we learn to talk to everyone we meet. Well, have you discovered that most of the people you meet when you are out and about are not highly qualified prospects? Sure, you might meet that superstar you are looking for, but realistically how many of them have you sponsored into your business lately?

Let me give you just one of many examples of the type of people that I met when I was prospecting everyone I met. There was gentleman who came to my door to give me an estimate for trimming my trees. It appeared that he really needed money as he was going door to door asking people if they wanted their trees trimmed. Seems like a hard business, so I of course mentioned my business to him.

He said his wife would probably be interested and said he would give the information to her. When I followed up with her, she said she had not looked at the information. Wow, surprising, huh? Then I went on to see how serious she was and I asked her if she worked outside the home. She said she did. I asked her what she did for a living. She replied, “Now, let me see…. How can I put this nicely? I’m a call girl.” Well, needless to say, she was not the kind of person I wanted in my organization.

So who is your target market and how can you find these highly qualified prospects? Your target market is actually 4 types of people:

1. Existing Network Marketers
2. Former Network Marketers
3. Aspiring Network Marketing Entrepreneurs
4. People Who Are Looking For A Solution (Usually time or financial)

How do you find these people, you ask? Well, I think now that we are in the 21st century, the most efficient way is to use the internet. Can you imagine attracting 50-100 leads of highly qualified prospects a day? It is possible when you learn the principles of attraction marketing.

Social media sites like Facebook, Twitter, and LinkedIn provide a great way to connect with your target market. Video marketing, blogging, and article writing are other free strategies. By leading with value and offering to help people solve their problems, you become a trusted expert and begin to develop relationships with many people who may later join you in your business.

To learn more about Attraction Marketing, attracting qualified leads, and the information that has allowed so many struggling network marketers to become profitable, visit the Attraction Marketing Training Center now!

To Your Success,

P.S. If you are tired of spending more money in your MLM business than you are making and frustrated marketing the traditional way…..it’s time to take action and learn how to market online, generate FREE leads & sign up more reps into your business. => Give Me The Success Formula Now!