When we begin our journey in network marketing, we learn to talk to everyone we meet. Well, have you discovered that most of the people you meet when you are out and about are not highly qualified prospects? Sure, you might meet that superstar you are looking for, but realistically how many of them have you sponsored into your business lately?
Let me give you just one of many examples of the type of people that I met when I was prospecting everyone I met. There was gentleman who came to my door to give me an estimate for trimming my trees. It appeared that he really needed money as he was going door to door asking people if they wanted their trees trimmed. Seems like a hard business, so I of course mentioned my business to him.
He said his wife would probably be interested and said he would give the information to her. When I followed up with her, she said she had not looked at the information. Wow, surprising, huh? Then I went on to see how serious she was and I asked her if she worked outside the home. She said she did. I asked her what she did for a living. She replied, “Now, let me see…. How can I put this nicely? I’m a call girl.” Well, needless to say, she was not the kind of person I wanted in my organization.
So who is your target market and how can you find these highly qualified prospects? Your target market is actually 4 types of people:
1. Existing Network Marketers
2. Former Network Marketers
3. Aspiring Network Marketing Entrepreneurs
4. People Who Are Looking For A Solution (Usually time or financial)
How do you find these people, you ask? Well, I think now that we are in the 21st century, the most efficient way is to use the internet. Can you imagine attracting 50-100 leads of highly qualified prospects a day? It is possible when you learn the principles of attraction marketing.
Social media sites like Facebook, Twitter, and LinkedIn provide a great way to connect with your target market. Video marketing, blogging, and article writing are other free strategies. By leading with value and offering to help people solve their problems, you become a trusted expert and begin to develop relationships with many people who may later join you in your business.
To learn more about Attraction Marketing, attracting qualified leads, and the information that has allowed so many struggling network marketers to become profitable, visit the Attraction Marketing Training Center now!
To Your Success,
P.S. Please click the “LIKE” button at the top of this post and share with your friends on Facebook. I also love it when you leave a comment and I will attempt to answer each one personally. Thanks and stay inspired!!!
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Karen
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Karen
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Karen
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