If you know how to market on Twitter, you can develop some great relationships as well as make money for your business. Twitter is in the top 15 top trafficed websites on the internet, so it’s worth the time to get it right. Do you feel like I did when I first started using Twitter, overwhelmed and confused?

This information I am going to share with you will help you figure it out. Also, Twitter has had some recent changes that I wanted to share with you that I learned from Jonathan Budd. I want to thank him for sharing this with me so I can pass it along to you so you can master Twitter marketing.
Tip #1 Establish Your Brand You can go to http://ww.twitbacks.com to get a great free background.
Tip #2 Create a great bio and link. Create a bio that’s fun and edgy and gets people interested in you and also to deliver the message of your brand. Have a link back to your blog, or your facebook page or fan page.
Tip #3 Get Targeted Followers You can go to http://www.search.twitter.com to see what people are tweeting about specific keywords you are targeting and follow them. You can also send them a personal message about their tweet with a comment relating to the tweet adding “let’s connect” and a http://bit.ly link to your facebook page.
Tip #4 Manage Your Following You generally want to have more people following you than you are following. You can go in and unfollow those who have not followed you back in a week. Generally 30% of the people you follow will follow you back. I have found that when I click on “follow” and then send a quick direct message to that person, the follow rate is greatly increased. People know then that you are not just out to make a sale, but to actually connect with them.
Tip #5 Use Tweet Deck This is a free tool that will allow you to manage your tweets. Go to http://www.tweetdeck.com to register. When you find someone who has at least 1000 followers, retweet their content. Then after you do this for a while, send them a direct message and say you follow them all the time and love their stuff and would they mind retweeting your blog post.
Tip #6 How to have great relationships and follower strategies
To interact with your followers, ask A LOT of open ended questions. You can google “conversation starters” if you can’t think of anything to say. Ask for people’s opinions or advice on things, even simple things like what to name your pet. Then respond to the best answers with other questions to keep the conversation going.
Keep your followers thrown off by entertaining them so they don’t know what to expect. You can post top rated things from Digg.com, mashable.com and http://popurls.com (the most popular content from the most popular sites). Post amusing things you do and create videos on youtube and tweet about them to get multidimensional with your following.
Tip #7 The ratio should be as follows:
35% humor (search some great one liner clean jokes)
35% personal
20% random life stuff and/or quotes
10% business
Tip #8 Get your followers off Twitter It’s important to invite your followers to connect with you on facebook page, your fan page, or your blog.
Tip #9 Build A Hyper-responsive list. You will need a blog to send your followers to. Then once they get to your blog, give them something of value for free. BUT make it something that’s up to date – fresh reports, video trainings, free products, free tools and software. Also have awesome blog posts that will add lots of value to your followers, something that will blow their mind.
Create 2-3 great posts a week and tweet to your facebook and Twitter followers and ask them to share it. By people visiting your blog and opting into your list, you will be building a great list of people who love your content.
Tip #10 Get celebrities to promote you. Can you imagine if you shared that a celebrity shared your tweet? Great social proof. An awesome new service is called sponsored tweets. Go to http://www.sponsoredtweets.com to check it out. You can pay celebrities to send out a tweet for you.
Jonathan gives these great tips for sponsored tweets:
1) Create your ad so if doesn’t seem like an ad and something that sounds like what that person would say
2) Can’t be spam; lead their followers to something like a cool blog post
3) Measure your ROI by measuring how many leads you got, the cost per lead, and how much money you made from those leads.
One final tip on Twitter marketing and that is as of last month, Twitter is banning all automation. So, if you are using any automation, I suggest you start doing things manually as this can get your account shut down and you don’t want that to happen when you have taken the time to build up a large following.
Well, thanks again, Jonathan, for all the great tips on how to market on Twitter. Happy tweeting, everyone and let me know how your twitter marketing is going.

To Your Success,

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